By evaluating the information quality of a contact, online marketers can more effectively weed-out fraudulent contacts. Online fraudsters are more likely to provide inaccurate contact information because the address and phone number can be easily traced. Unlike other validation services that perform simple data checks on single variables, the Service Objects Lead Validation solution is able to cross-validate that a contact's name, address, phone numbers, e-mail and IP address are all matched each other and are related to the consumer.
Our Lead Validation service performs 100+ cross-validation checks, allowing us to correct and append your data. The result is an output with over 55 fields, including individual component scores for each contact element, plus a comprehensive, overall quality score from 0-100.View Operation